I know what you’re thinking. “Are you fucking kidding me?” No, I’m not. This is an actual tag found on an Enjoi brand sweater in PacSun. What is it about advertising that makes sexism seem like a good marketing campaign? I’ll never be sure. This is part of the problem. This is part of the underlying menace that is stereotypical gender roles. These subtle messages are what allow misogynistic comments and jokes to be made. We all saw Dr. Pepper’s latest marketing campaign - “Not For Women.” It’s these small things we see every day, everywhere, that remind us that we’re far from equality. Frankly, I’m tired of living in a world where advertisers think they need sexism to sell their products.
i’m just really sick of being told i take things too seriously when i see issues with things like this. it’s not just a joke, even if you say it is. there is something seriously wrong here, and I’m sick of being treated like I’m overreacting to these little things because these little things are a part of our very fucked up big culture of bullshit and prejudice.
And I thought the Dr. Pepper ad was disgusting. Do these companies have no women in them? Can we look into this?
Oh, first world problems. So precious.
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